PR Tools You Can Use Check out these ASHA resources to help you raise awareness about your profession. Spreading the Word
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Spreading the Word  |   February 01, 2018
PR Tools You Can Use
Author Notes
  • Francine Pierson is an ASHA public relations manager. fpierson@asha.org
    Francine Pierson is an ASHA public relations manager. fpierson@asha.org×
Article Information
Professional Issues & Training / ASHA News & Member Stories / Spreading the Word
Spreading the Word   |   February 01, 2018
PR Tools You Can Use
The ASHA Leader, February 2018, Vol. 23, online only. doi:10.1044/leader.STW.23022018.np
The ASHA Leader, February 2018, Vol. 23, online only. doi:10.1044/leader.STW.23022018.np
Want to get involved in raising public awareness of the professions—but don’t think you have the time?
We’ve got a solution. Below are some ready-made ASHA resources you can use in your outreach to media and/or in interactions with the public and allied professionals. Some are tied to specific events or observances, but you can apply most content to general situations any time of year.
World Hearing Day
Celebrated on March 3 and organized by the World Health Organization, World Hearing Day aims to raise global awareness about ear and hearing health. Early March is an ideal time to educate about hearing protection, hearing loss and the audiology profession. ASHA creates a variety of easy-to-use educational resources and tools for members to share on—and leading up to—this important day.
Better Hearing & Speech Month
Each May, Better Hearing & Speech Month (BHSM) provides a great opportunity to raise awareness about communication sciences and disorders, along with the related professions. ASHA creates a host of free materials for members to use. You can access templates for press releases and media advisories to send to reporters. Adapt letters, presentations and proclamations/resolutions for your town or community. Or take advantage of dozens of social media shareables such as videos and infographics.
The online “Speaking Up For Communication” social media contest allows members to raise awareness while earning points toward weekly prize drawings. Last year, more than 3,700 members participated in the Speaking Up campaign. It’s a low-effort, no-commitment way to get involved (as much or as little as you’d like), educate and have some BHSM fun.
“Value of the CCCs” campaign
ASHA’s certification campaign, the “Value of the CCCs,” offers a member toolkit complete with graphics and social media posts that will let your friends, colleagues and employers know you meet the highest standard of excellence in your field.
“Identify the Signs” campaign
ASHA’s early-identification campaign, “Identify the Signs,” offers public service announcements, brochure, and other printable content—and a full member toolkit to help you reach out to media and consumers about the early signs of communication disorders and the benefits of treatment.
ASHA-Read Aloud 15 MINUTES toolkit
ASHA collaborated with the nonprofit Read Aloud 15 MINUTES on a free digital toolkit, “Communicating With Baby: Tips and Milestones From Birth to Age 5.” It includes a series of seven handouts that detail talking, hearing and understanding milestones by age; tips for parents to support communication development in their child; and information on the benefits of reading aloud. These are great resources for parents and allied professionals and are useful supporting information for media on topics related to early intervention. You can download the toolkits in English and Spanish.
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FROM THIS ISSUE
February 2018
Volume 23, Issue 2