Meet These Media Masters ASHA’s 2017 Member Media Outreach Champions highlight how working with the press can benefit the professions. Spreading the Word
Spreading the Word  |   November 01, 2017
Meet These Media Masters
Author Notes
  • Francine Pierson is an ASHA public relations manager.
    Francine Pierson is an ASHA public relations manager.×
Article Information
Professional Issues & Training / ASHA News & Member Stories / Spreading the Word
Spreading the Word   |   November 01, 2017
Meet These Media Masters
The ASHA Leader, November 2017, Vol. 22, online only. doi:10.1044/
The ASHA Leader, November 2017, Vol. 22, online only. doi:10.1044/
Ever watch—or read—the news and think you’d like to see more coverage of communication sciences and disorders? Do you wish more people knew about the professions? ASHA works with the media year-round to secure news coverage on important topics and to raise public awareness about the professions, but members can play their own essential role.
Whether maximizing opportunities that have come their way or securing their own press coverage, ASHA’s 2017 Media Outreach Champions went above and beyond to make the most of their interactions with the media.
Here’s a look at ASHA’s 2017 Media Outreach Champions:
Craig Coleman, MA, CCC-SLP: Coleman used media outlets to educate people about stuttering in children and adults. In a December 27, 2016, article for the American Academy of Pediatrics’ consumer website, he wrote about the differences between typical disfluencies in toddlers and signs of a possible persistent stuttering issue. He used the format to stress the importance of an evaluation by a speech-language pathologist. Other examples of his media outreach include offering a quote for a July 30, 2017, article—appearing both in The Spokesman-Review and The Seattle Times—about an intensive stuttering treatment program at Eastern Washington University in Seattle. Coleman also provided expertise for an article about stuttering for the consumer website SymptomFind.
His involvement with media spans many years. A few years ago, many high-profile media promoted a “wait and see” approach to stuttering based on a study published in Pediatrics. The study reported children who stutter didn’t demonstrate any obvious, short-term harm to their social or emotional development. Coleman quickly geared up to advocate for the importance of early intervention in a prominent USA Today article.
Joy Peterson, AuD, CCC-A: As the 2016 ASHA Convention arrived in Philadelphia, along with its popular Safe Listening Concert Series for local elementary schools, Peterson answered the call to provide expertise on hearing protection in a number of media interviews. She answered questions for an extensive interview with—the online destination for the Philadelphia Inquirer and Philadelphia Daily News—and appeared in an in-studio segment with NBC Philadelphia about the risk of noise-induced hearing loss from unsafe listening practices. Along with offering simple guidelines—turning down the volume and taking listening breaks—Peterson revealed some of the serious consequences of noise-induced hearing loss in children.
Amee Shah, PhD, CCC-SLP: Shah promoted public awareness of the professions in numerous media interviews throughout the past few years. Most recently, she offered details on factors to determine a person’s speaking volume for broadcaster John Tesh’s website. Shah was also interviewed for a number of stories about how voice can play a role in politics, serving as a neutral subject matter expert on the issue. Over many years, she’s shared her training and knowledge on a broad variety of issues, including language and accent modification.
Do you want to be the next ASHA Media Outreach Champion?
ASHA’s 2017 Media Outreach Champions will receive awards at the 2017 ASHA Convention in Los Angeles during a reception in the PR Lounge from 5 to 6:15 p.m., on Thursday, Nov. 9. All ASHA members who want to learn more about getting involved are welcome to attend.
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November 2017
Volume 22, Issue 11