A Chance to Promote Yourself and Your CCCs Back by popular demand, a star-studded photo shoot—starring you—returns at ASHA 2017. The mission is to promote the professions. Spreading the Word
Spreading the Word  |   August 01, 2017
A Chance to Promote Yourself and Your CCCs
Author Notes
  • Francine Pierson is an ASHA public relations manager. fpierson@asha.org
    Francine Pierson is an ASHA public relations manager. fpierson@asha.org×
Article Information
Professional Issues & Training / ASHA News & Member Stories / Spreading the Word
Spreading the Word   |   August 01, 2017
A Chance to Promote Yourself and Your CCCs
The ASHA Leader, August 2017, Vol. 22, online only. doi:10.1044/leader.STW.22082017.np
The ASHA Leader, August 2017, Vol. 22, online only. doi:10.1044/leader.STW.22082017.np
We know the ASHA Convention can be a hectic affair. You’re trying to schedule sessions, short courses, receptions, networking events, meeting up with colleagues and much more. Your time is at a premium over those few days. But don’t let the 2017 meeting pass you by without taking a few minutes to do something to celebrate you—and your hard-earned professional credentials.
For the third year, ASHA will host a special opportunity for certified members in the Public Relations Lounge during exhibit hours. As part of the award-winning Value of the CCCs campaign, a photographer will be onsite to take professional portraits of interested members. These portraits will then be fully edited and turned into a custom ad delivered to you electronically after the convention. The ads contain the same aesthetic as those used in the ASHA campaign. Take a look at the gallery from previous years see what they look like.
You can use these ads however you think they will best serve you.
The Value of the CCCs campaign includes multifaceted print and digital outreach efforts aimed at raising awareness and appreciation of our professions’ credentials. We target professionals in positions to hire, supervise and refer ASHA members. Since its 2015 inception, the campaign has gone a long way toward accomplishing this goal. We gain exposure through exhibits at relevant conferences, advertisements in specialty publications, direct mail and email outreach, targeted social media promotion via LinkedIn, a custom website, and a member toolkit.
The campaign evolved from a print-heavy effort to one that uses digital channels in innovative ways to tell ASHA-certified members’ stories—such as those of Alexis Alston and Janice Trent. This year, the Value of the CCCs campaign received recognition with three prominent marketing and communication awards: the Gold winner in the “Marketing Campaign of the Year for Corporate Reputation/Professional Services” category of The Stevie Awards, the Integrated Campaign of Distinction in the 23rd Annual Communicator Awards, and the Association Media & Publishing EXCEL Award for an Advertising Campaign—Educational.
The ads produced using your ASHA 2017 Convention photos are not only a fun keepsake—they also make an excellent promotional tool. Use them on professional websites and blogs, your LinkedIn profile picture, an office photo, for email signatures—or however else you imagine using them.
Members choose the headline they feel best represents them. Your chosen headline acts as a great conversation-starter in a professional setting with patients/clients, colleagues or supervisors. The ads also highlight your involvement with a national campaign sponsored by your professional organization.
Not able to attend convention this year? Don’t despair. There are other ways you can begin or stay involved with this campaign. Check out the member toolkit and share those resources on your social media accounts. Consider sharing a compelling story with ASHA for the campaign website’s new Story Wall. Read through other member examples, such as those of audiologist Julie Martinez Verhoff and school-based SLP Emily Kinsler.
If you have a story to tell, email pr@asha.org with a one-paragraph description and someone from ASHA will follow up if it’s a good fit for the campaign.
We hope to see you in LA at the Public Relations Lounge!
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August 2017
Volume 22, Issue 8