Writing Guidelines for The ASHA Leader
- Your story should be lively, entertaining and engaging, while providing practical, easy-to-follow advice or information readers can act on. The ASHA Leader is a newsmagazine
serving a broader base of professional readers—including students—than
scholarly journals. If you have written your submission like an article
for a scholarly journal, the Leader isn't the right home for your work.
- As a newsmagazine, we place a great emphasis on the readability of what we publish. To that end, please:
- Write in the active voice, which helps to engage readers.
- Strive for a conversational tone. Be concise, avoid complex words, technical terms and jargon, and limit the use of acronyms.
- Give your story a title that's pithy, short and attention-grabbing.
We reserve the right to change the title to one that better fits the
- Remember that we will edit your accepted manuscript for Leader style
(we use the current edition of the "Associated Press Stylebook") and
review the content. The accuracy of information presented in the article is the author's responsibility.
- Limit writers to three; we prefer only one. Below, we explain some
common pitfalls of multiple writers and how to avoid them.
- Article submissions that attempt to favor, recommend or promote a product, device, piece of equipment, service, or proprietary (named) clinical approach will not be accepted. ASHA provides advertising and marketing opportunities to promote products/proprietary services and approaches.
- Article submissions that report on unpublished research or aim to establish the efficacy or validity of an approach should be directed toward the ASHA journals, as The Leader does not publish original research.
- We do not accept simultaneous submissions. If your work is under consideration by another publisher, please do not send it to us.
Writing Clinical Features
- Start with a hook—an anecdote, a case study, or an
interesting fact related to the premise of the feature. It's all right
to be provocative with your hook, if the rest of your story backs it up.
- Now that you've captured readers' attention, you can introduce them to the main focus of your feature.
- After the reader is hooked and understands what the feature is about, then you can provide all sorts of information, such as:
- Findings from recent studies (yours or others').
- Description of the program or idea.
- Background about the topic or clinical issue.
- Other supporting—or even opposing—material and information.
- Now that readers understand the issue, they need to know what to do
with all this wonderful information. You want to give them a take-away message:
- Treatment strategies based on the information.
- How to replicate the program or concept.
- Resources for more specific information.
- How to use the information in daily academic or clinical responsibilities.
Writing a Column
Writing a column is a little different from writing a clinical feature or news story. Our columns must be very tightly focused, because they usually run 1,000 words or fewer.
It's even more important to maintain a conversational tone in a
column than in other article types, because in a column the writer
"speaks" directly to the reader.
A column should present the writer's point of view on a timely
subject of interest to ASHA members, or provide a short primer or tips
on how to do something: for example, how to file an insurance claim,
keep young clients' attention during treatment sessions or navigate a
workplace ethical dilemma.
For clinical features—and some other article types—we ask that you
submit a list of sources (i.e., references). Please format your sources
in APA style. Access an overview tutorial on APA style.
But as a newsmagazine, The ASHA Leader does not publish sources or parenthetical citations in the print magazine. We provide a full list of sources online for all our clinical features and columns when appropriate.
When reporting news, it isn't necessary to back up commonly known or
well-supported assertions with a citation. For most statements, it's
sufficient for the source to be available online. But if a study,
article, book or other source is important enough to warrant a direct
reference, you can note it in the text and include a link to the publication:
- "According to a 2004 study by John Green and colleagues..."
- "As Jane Smith mentions in her 2008 exposé of speech and hearing practices..."
- "The results of Sarah Snow's landmark 1992 study suggest..."
- "According to a 2012 report on ABC News..."
Collaboration is common when writing about research or clinical
practice for scholarly publications. But given the accelerated schedule
for publishing a newsmagazine, multiple-writer submissions can produce
complications and delays. Potential pitfalls include:
- Missed deadlines. A firm schedule is difficult to maintain when multiple writers work on a manuscript.
- Lack of a consistent style and voice. Multiple
writers working on one manuscript display varied writing styles and
perspectives. Without careful editing and blending, this can make a
narrative jarring and difficult to read.
- Communication breakdowns. If multiple writers are
working on a single submission and contacting an editor independently of
one another, then there's great potential for a breakdown in
communication and coordination between the writers and the newsmagazine.
For these reasons, we prefer single-writer submissions. We will accept articles with up to three authors, but if
you're working with multiple authors, please appoint one writer as chief
coordinator and contact for the project. The writing coordinator/contact is responsible for:
- Deadlines. Enforcing the writing schedule and meeting the agreed-upon deadline.
- Blending. Coordinating, reviewing and blending the separate writings into a coherent story.
- Communications. All communications with the newsmagazine.
Submit an Item for the "People" Column
The Leader's "People" column recognizes achievements and milestones
in the lives of ASHA members. We've expanded our coverage to include the
Career Moves: Have you been promoted, moved to a
different university or practice setting, or established a private
practice? We want to know!
Honors and Awards: If you've received an award, we'd
be honored to publicize it. Please include a link to any online
information about the award.
In the Media: If you've been interviewed for a
newspaper article, radio or TV show, podcast, or other news outlet, let
us know so we can help spread the word.
Obituaries: Please link to an obituary online, or
provide the person's age; date, place and cause of death; immediate
survivors; and professional accomplishments.
Publications: Have you published a mass-market book
on speech, language or hearing? A novel, poetry collection or children's
book? Are you launching a new blog or website related to the
professions? If so, we'll note it in "People." (Note: Due to space
limitations, we cannot accept submissions related to textbooks,
treatment manuals, publications in scholarly journals, letters to the
Retirements: It's important to the Leader that a
lifetime of service in the professions be properly highlighted. Include
all your career milestones and achievements.
Please include your name as you'd like it to appear in print, your
job title, any Internet link(s) to further information, and a
high-resolution digital headshot (a .jpg, at least 4" x 6" at 300 dpi,
or 1200 x 1800 pixels). Submissions to "People" may be may be edited for
length and content.
Submit your notice by email to email@example.com.
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