Where We’ve Been—and Where We’re Headed As her term draws to a close, ASHA’s president reflects on how much the professions have grown and the public-awareness-raising and flexible spirit needed for that growth to continue. From the President
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From the President  |   December 01, 2015
Where We’ve Been—and Where We’re Headed
Author Notes
  • Judith L. Page, PhD, CCC-SLP, is associate professor and former director of the Division of Communication Sciences and Disorders at the University of Kentucky. She is an affiliate of ASHA Special Interest Groups 10, Issues in Higher Education; and 12, Augmentative and Alternative Communication. judith.page@uky.edu
    Judith L. Page, PhD, CCC-SLP, is associate professor and former director of the Division of Communication Sciences and Disorders at the University of Kentucky. She is an affiliate of ASHA Special Interest Groups 10, Issues in Higher Education; and 12, Augmentative and Alternative Communication. judith.page@uky.edu×
Article Information
Professional Issues & Training / ASHA News & Member Stories / From the President
From the President   |   December 01, 2015
Where We’ve Been—and Where We’re Headed
The ASHA Leader, December 2015, Vol. 20, 8-10. doi:10.1044/leader.FTP.20122015.8
The ASHA Leader, December 2015, Vol. 20, 8-10. doi:10.1044/leader.FTP.20122015.8
How did it get so late so soon? It’s night before it’s afternoon. December is here before it’s June. My goodness how the time has flewn. How did it get so late so soon?
—Theodor Geisel, Dr. Seuss
How did it get so late so soon? It’s already December! I don’t know about you, but for me this year has flown past, and the new year is right around the corner. Next year begins the countdown to 2025, when ASHA will be 100 years old. We’ve come a long way since a group of young professionals met in Lee Edward Travis’ home in Iowa City and founded the American Academy of Speech Correction—the original name of what we now know as the American Speech-Language-Hearing Association.
We have come a long way, and we expect to go even further. For a look at where ASHA can be by 2025, check out ASHA’s Envisioned Future 2025, a bold document developed by the Board of Directors. A number of generative discussions on trends and issues affecting the association and its members informed the development of the document, as did input provided by ASHA Special Interest Group affiliates and Advisory Council members.

We have come a long way, and we expect to go even further. For a look at where ASHA can be by 2025, check out ASHA’s Envisioned Future 2025.

This future scenario, created in anticipation of ASHA’s 100-year anniversary, challenges ASHA to continue to grow and lead transformational changes toward our vision of “making effective communication, a human right, accessible and achievable for all.” ASHA’s Pathway to Excellence (highlighted in an ongoing Leader series), delineates the necessary steps to move us toward that envisioned future.
One of the most important things ASHA does in this area is to tell our story to the world at large. This issue of the Leader is a perfect example as it explores our roles in service delivery to individuals with traumatic brain injury (TBI). “Coming Out of the Dark” by Kathryn Hardin discusses a major paradigm shift in treating sports-related concussions, while “Back to School—With a TBI” by Nancy Volkers focuses on programs supporting college students after TBI. And in “Taming TBI-Associated Tinnitus”, Marc Fagelson investigates the relationship between tinnitus, trauma and TBI.
Another way that ASHA shares our story is via public-awareness campaigns such as “Identify the Signs,” Better Hearing and Speech Month and “Listen to Your Buds.” This year ASHA unveiled a new campaign and a state-of-the-art resource to spotlight ASHA-certified audiologists and speech-language pathologists and to bolster consumers’ access to qualified communication sciences and disorders professionals.
Highlighting the education and training behind the ASHA Certificate of Clinical Competence, the “Value of the CCCs” campaign includes ads appearing in leading medical and educational outlets nationwide. The ads feature ASHA-certified members from various work settings and locations.
The campaign includes direct mail and social media outreach, as well as an ongoing exhibit program. It aims to reach those who refer to, hire, supervise and evaluate ASHA-certified members.
A multi-year and multi-component effort, the CCCs campaign also provides opportunities for direct ASHA member engagement—such as at ASHA’s 2015 Convention in November, where members could create and share digital versions of their own campaign ads.
To support the launch of the CCCs campaign, ASHA also introduced ASHA ProFind, a new publicly available online directory of ASHA-certified members. ASHA ProFind is a great improvement from past directories. Members who opt to participate in ASHA ProFind can enhance their listings by choosing from an expanded range of options and can easily update information as needed.
In addition to simplifying access for members, ASHA ProFind improves the consumer’s experience, with simplified navigation for finding service providers in a geographic area. The importance of making things easy for consumers can’t be overstated, as they increasingly rely on digital resources to identify providers. According to one estimate, in five years more than 90 percent of those seeking help for a health issue will search online.
The profound changes sweeping through health care make it important for providers in all areas to raise their profiles—or risk becoming overlooked and marginalized. I invite all ASHA-certified members to check out this new free service and see what an ASHA ProFind listing can do for you.

The profound changes sweeping through health care make it important for providers in all areas to raise their profiles—or risk becoming overlooked and marginalized.

My goodness how the time has flewn. How did it get so late so soon?” As my year as ASHA president comes to a close, I want to thank you for the opportunity to serve in this role and to recognize the quality volunteers, staff and members who continue to make this an incredible association.
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December 2015
Volume 20, Issue 12