ASHA Shines Spotlight on Certified Members A new awareness campaign focuses on promoting the importance of certification when consumers and health care professionals select audiologists and speech-language pathologists. Spreading the Word
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Spreading the Word  |   October 01, 2015
ASHA Shines Spotlight on Certified Members
Author Notes
  • Francine Pierson is an ASHA public relations manager. fpierson@asha.org
    Francine Pierson is an ASHA public relations manager. fpierson@asha.org×
Article Information
ASHA News & Member Stories / Spreading the Word
Spreading the Word   |   October 01, 2015
ASHA Shines Spotlight on Certified Members
The ASHA Leader, October 2015, Vol. 20, online only. doi:10.1044/leader.STW.20102015.np
The ASHA Leader, October 2015, Vol. 20, online only. doi:10.1044/leader.STW.20102015.np
Carrie. Ikechi. Amy. Jamie. These are just a few names of the ASHA-certified members who star in ads for the association’s newest campaign.
The campaign aims to raise awareness among professionals who hire, refer, evaluate and supervise the more than 150,000 ASHA-certified audiologists and speech-language pathologists. We want to teach those pros about the education and training behind the certificate of clinical competence (CCC)—and why recommending audiologists and SLPs with their Cs offers clients an added layer of confidence.
The ads already appear in professional outlets such as the Journal of the American Medical Association, Education Week, Medical Economics, Managed Healthcare Executive and Scholastic Administrator. This promotion is the initial phase in what we envision as a multiyear effort. Other campaign strategies include direct mail and social media outreach. Plans also include exhibits at national conferences where ASHA representatives interact with these professionals, such as the American Academy of Pediatrics convention.
With the population aging and a rise in the incidence of communication disorders in children, it makes sense to launch the campaign now. The public’s need for quality care for communication disorders continues to increase—so the campaign strives to make key allied professionals understand the importance of these credentials.

The public’s need for quality care for communication disorders continues to increase—so the campaign strives to make key allied professionals understand the importance of these credentials.

How can you get involved? Look for new opportunities throughout the life of the campaign, but the initial push presents a number of possibilities. Get started with these:
  • Star in your own ad: Going to convention? Stop by the public relations (PR) lounge to customize your own campaign ad! Work with a professional photographer and producer. Then share the ad digitally via social channels, spreading the word that you meet the CCC credential’s high standards. Members also will receive other campaign items at the PR lounge, including a window decal for display in offices, cars or other spots to showcase your hard-earned credential.

  • Create an ASHA ProFind listing: A new and improved online member directory designed for the public, ASHA ProFind augments ASHA’s efforts. It features a simplified navigation system to help people find ASHA members close to their homes or offices. As the majority of consumers seeking help for a health issue conduct an online search, so the pressing need for an updated directory became clear. ASHA ProFind offers particular value for certified members in private practice who to market their services quickly and simply. However, all members stand to benefit from this new, free resource. Regardless of whether you seek new clients, all health providers in all fields should create and maintain a strong online presence—or risk becoming overlooked.

Other exciting opportunities will follow convention, so stay tuned for more. We hope you like the new campaign and invite you to join us in spreading the good word about certification and our professions.
Questions or comments? Email pr@asha.org.
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FROM THIS ISSUE
October 2015
Volume 20, Issue 10