2007: A Year of Change Reimbursement, Professional Education, Public Outreach Were Highlights ASHA News
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ASHA News  |   March 01, 2008
2007: A Year of Change
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Practice Management / Professional Issues & Training / ASHA News
ASHA News   |   March 01, 2008
2007: A Year of Change
The ASHA Leader, March 2008, Vol. 13, 40. doi:10.1044/leader.AN4.13042008.40
The ASHA Leader, March 2008, Vol. 13, 40. doi:10.1044/leader.AN4.13042008.40
The past year marked two significant changes for ASHA: the adoption of a new governance structure and the move of the national office into a new cost- and energy-efficient “green” building. The new governance structure (a 16-member Board of Directors and two—audiology and speech-language pathology—Advisory Councils) is designed for increased membership input into governing actions, more efficient decision-making, and increased autonomy for the two professions. The move into more spacious quarters will support operational efficiencies and enhance member services.
ASHA also continued the launch of its new Strategic Pathway to Excellence, a method of planning for the future that features four focus areas: emphasis on the concept of two professions, one discipline; scientifically based professional practices; advocacy on behalf of communication sciences and disorders professionals and clients; and enhanced member satisfaction.
Highlights of ASHA’s 2007 efforts to enhance the visibility of our members’ work appear below.
  • Public policy. The Government Relations and Public Policy Unit focused on reimbursement issues, including advocating to delay scheduled expiration of the therapy cap exceptions; replacing a scheduled 10% cut with a 0.5% increase in the Medicare fee schedule; and increasing funding for federal early hearing detection and intervention programs by roughly $2 million.

  • Professional development. ASHA offered approximately 150 professional education activities and recorded more than 20,000 course completions. ASHA also created nearly 100 professional products and programs, including 32 new self-study CEU programs.

  • Annual Convention and targeted conferences. The 2007 ASHA Convention in Boston drew more than 13,000 attendees. Almost 1,000 members, presenters, and exhibitors filled sessions to capacity at the annual Schools Conference, held in Pittsburgh. ASHA added a new Business Institute to the annual Health Care Conference, including sessions on business planning, marketing, coding and reimbursement, and legal issues; the conference drew 600 attendees.

  • Public relations outreach. The 2007 Better Hearing and Speech Month (BHSM) featured three days of announcements on the electronic billboard in Times Square. ASHA also became a co-sponsor of NPR programs Morning Edition and Talk of the Nation, reaching millions of NPR listeners with the BHSM message. Additional media efforts included the launch of television and radio public service announcements that have been seen by more than 227 million viewers and heard by approximately 124 million radio listeners.

  • National Student Speech Language Hearing Association. NSSLHA raised $29,000 for its scholarship fund. Other student-oriented activities included pairing more than 170 students of racial/ethnic minority backgrounds with professional mentors.

  • American Speech-Language-Hearing Foundation. The ASHFoundation focused on ensuring the future of the professions by awarding grants and scholarships to 45 students and researchers in communication sciences and disorders.

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FROM THIS ISSUE
March 2008
Volume 13, Issue 4