ASHA Poll at AARP: Outreach Needed to Older Adults Audiologist Anne Hains Peters of Orlando, right, provides advice to one of many 2010 AARP Life@50+ Convention participants who visited the ASHA booth. More than half (53%) of respondents to an ASHA poll believe they or their spouse have hearing loss, yet only a quarter have consulted an audiologist. ... ASHA News
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ASHA News  |   December 01, 2010
ASHA Poll at AARP: Outreach Needed to Older Adults
Author Notes
  • Greg Weimann, a public relations manager, can be reached a gweimann@asha.org.
    Greg Weimann, a public relations manager, can be reached a gweimann@asha.org.×
Article Information
Special Populations / Older Adults & Aging / ASHA News & Member Stories / ASHA News
ASHA News   |   December 01, 2010
ASHA Poll at AARP: Outreach Needed to Older Adults
The ASHA Leader, December 2010, Vol. 15, 27. doi:10.1044/leader.AN2.15152010.27
The ASHA Leader, December 2010, Vol. 15, 27. doi:10.1044/leader.AN2.15152010.27
Audiologist Anne Hains Peters of Orlando, right, provides advice to one of many 2010 AARP Life@50+ Convention participants who visited the ASHA booth.
More than half (53%) of respondents to an ASHA poll believe they or their spouse have hearing loss, yet only a quarter have consulted an audiologist.
Findings of the poll, conducted at the 2010 AARP Life@50+ Convention in Orlando, combined with respondents’ lack of familiarity with audiology and speech-language pathology, suggest the need to reach out to older Americans about identification, prevention, and treatment of speech, language, and hearing disorders.
The poll was completed by 484 respondents who stopped by the ASHA exhibit at the AARP convention from Sept. 30 through Oct. 2. The exhibit was staffed by Anne Hains Peters, an Orlando audiologist, and ASHA staff members. The poll explored respondents’ view of their own and their spouses’ hearing, what they value most from a health care provider, level of familiarity with audiologists and speech-language pathologists, and the most effective way to communicate to this population.
AARP members’ responses to the poll also revealed:
  • The vast majority (91%) do not own a hearing aid.

  • Accuracy in diagnosis and treatment was the attribute most valued in a health care provider by the majority (74%) of respondents.

  • Only about one-third of respondents reported visiting an audiologist in the last few years; 6% reported visiting an SLP.

  • About a third (35%) of respondents reported no familiarity with audiologists; 43% indicated no familiarity with SLPs.

  • Direct mail is the best way to communicate about hearing health for 39% of respondents.

Maintaining a continued onsite presence and implementing marketing campaigns (commercials, brochures, etc.) were among the suggestions offered on how ASHA could raise consumer awareness of the professions at future AARP conventions.
“We hope members find the results of this poll useful to their efforts to promote their services,” said ASHA President Tommie L. Robinson Jr. “The association also welcomes the opportunity to work with AARP in other ways that highlight how our members’ expertise can serve the communication health of older Americans.”
For the complete report, contact pr@asha.org.
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December 2010
Volume 15, Issue 15