How to Spread Your Message With Video In the world of digital media, videos often garner more attention than the printed word. As part of your efforts to publicize your expertise in communication issues, videos can highlight the value you bring to your community. A previous column highlighted some tips on creating videos. But what should ... Spreading the Word
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Spreading the Word  |   October 01, 2014
How to Spread Your Message With Video
Author Notes
  • Misty Fuller is with ASHA’s public relations department.
    Misty Fuller is with ASHA’s public relations department.×
Article Information
Telepractice & Computer-Based Approaches / Spreading the Word
Spreading the Word   |   October 01, 2014
How to Spread Your Message With Video
The ASHA Leader, October 2014, Vol. 19, online only. doi:10.1044/leader.STW.19102014.np
The ASHA Leader, October 2014, Vol. 19, online only. doi:10.1044/leader.STW.19102014.np
In the world of digital media, videos often garner more attention than the printed word. As part of your efforts to publicize your expertise in communication issues, videos can highlight the value you bring to your community.
A previous column highlighted some tips on creating videos. But what should videos contain and what do you do with them?
Local media outlets are always looking for new and meaningful ways to engage their audiences. Videos can bring the fields of speech-language pathology and audiology and the issue of communication disorders to life in a compelling and accessible way. In addition, they show reporters, producers and bloggers exactly how you will help them draw in their audiences.
You can use videos to engage the media by:
  • Providing the media and their audiences with background information.

  • Illustrating the work you do and the issues your patients face.

There are a few simple and effective ways to engage the media using videos.
First, choose a video that is relevant to your story topic, and contains information related to current news and events and interesting to both the media and their audiences. For example, you may want to focus on the communication challenges of people with autism during Autism Awareness Month.
Once you have decided on the best video to use, be sure to include a link to the video in the materials you send to the reporter. (If you already have a relationship with specific media outlets, you can provide the video as an additional background resource when you have scheduled an interview.) With online media in particular, provide a link to the video on YouTube and be sure to ask them to embed it in their story. Videos increase the chance readers will view and understand the post.
You can also use videos in your own communications with your patients and the general public. People are far more likely to engage with video on social media, so it’s a good idea to work videos into your content on Facebook, Twitter, Pinterest and Google+.
You can also embed videos in your marketing e-mails to patients and the larger community. The following videos of Google+ Hangouts in which ASHA has participated are great resources to share on social media and in marketing emails:
  • Better Hearing and Speech Month Google Hangout. Experts from ASHA, the U.S. Department of Education and Easter Seals—and ASHA members—discuss autism, newborn hearing screening, noise-induced hearing loss in kids, and language and literacy in the summer months. This video helps underscore the important role of speech-language pathologists and audiologists in treating a wide variety of communication disorders.

  • International Communication Project Google Hangout. Communication experts from across the globe launch an international collaboration to raise awareness of communication disorders, highlighting communication issues and how professionals can help.

  • You can also use the Identify the Signs television public service announcements to engage your community and raise awareness of the importance of early detection and intervention.

As an expert in the field of communication issues, you have a unique opportunity to use online videos to educate others about what you do. Use ASHA resources—or create your own!
For questions or comments, please contact the ASHA Public Relations team at PR@asha.org.
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October 2014
Volume 19, Issue 10