Spreading the Word: Making the Most of Better Hearing and Speech Month Each May, ASHA and its members spread a hopeful, positive message about communication disorders—and the important role of the professionals who treat them. This year is no different. With a theme of “Communication Disorders Are Treatable,” ASHA will reach out nationally to media, bloggers and allied organizations to raise public ... Spreading the Word
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Spreading the Word  |   April 2014
Spreading the Word: Making the Most of Better Hearing and Speech Month
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  • © 2014 American Speech-Language-Hearing AssociationAmerican Speech-Language-Hearing Association
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ASHA News & Member Stories / Spreading the Word
Spreading the Word   |   April 2014
Spreading the Word: Making the Most of Better Hearing and Speech Month
The ASHA Leader, April 2014, Vol. 19, online only. doi:10.1044/leader.STW.19042014.np
The ASHA Leader, April 2014, Vol. 19, online only. doi:10.1044/leader.STW.19042014.np
Each May, ASHA and its members spread a hopeful, positive message about communication disorders—and the important role of the professionals who treat them. This year is no different. With a theme of “Communication Disorders Are Treatable,” ASHA will reach out nationally to media, bloggers and allied organizations to raise public awareness. But because BHSM is strongest at the grassroots level, ASHA’s biggest asset in reaching out is its members—and we are providing you with awareness-raising tools to use in your daily work and communities (see below).
The Identify the Signs campaign will be front and center in ASHA’s 2014 efforts. Launched in the fall of 2013, the campaign focuses on how to recognize the signs of speech, language and hearing disorders—and stresses the importance of early detection. The campaign has already gained traction through its popular public service announcements, media coverage, social media activity and involvement of high-profile partner organizations such as Easter Seals and National Head Start Association.
BHSM will lend further momentum to the campaign. Members will see many new resources related to early detection such as podcasts, a Twitter party featuring prominent mom bloggers and speech and hearing experts, a shareable infographic, and more. Visit www.asha.org/bhsm for the latest.
As always, ASHA members are key to the success of BHSM. ASHA strives to make it easy for members to get involved. Here are four ways to make the most of this year’s celebration:
  • Use ready-made BHSM tools— ASHA produces free resources such as a BHSM poster, press release and media advisory templates, and much more to help celebrate and promote BHSM. These are available on the BHSM member resource page. ASHA also offers for-sale products for audiologists and speech-language pathologists that can be used as gifts, prizes or awareness-raising tools.

  • Download the Identify the Signs member toolkit— The Identify the Signs campaign includes a host of resources in the member toolkit, which can be used during BHSM and year-round. These capitalize on the eye-catching visuals of the campaign, and include posters, bookmarks, fact sheets, Facebook cover photos and more.

  • Share Your Stories— ASHA members are full of creative and unique ideas when it comes to recognizing BHSM. From staff lunches, student contests, free speech and hearing screenings, advocacy events—get inspired by perusing fellow members’ stories in the Share Your Stories section of the BHSM page. Better yet, submit a story for a chance to be featured by ASHA!

  • Participate in ASHA events and contests— ASHA is planning a number of exciting ways to celebrate BHSM. We’ll be inviting members to showcase how they are recognizing BHSM in our “Day in the Life, BHSM Edition” Instagram contest (for a chance to win a fabulous BHSM package); organizing a Twitter party on communication disorders. Stay tuned for more details on all of these exciting initiatives.

Direct questions or comments and request more information about how BHSM to bhsm@asha.org.
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FROM THIS ISSUE
April 2014
Volume 19, Issue 4